Tours
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B-to-C EventsThe Brief: Basketball Bodegas and Dairy Deprogramming Zones
This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones.
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B-to-C EventsInside the Evolution of Paramount+’s Larger-than-life Fan Activation, The Lodge
You might say The Lodge is peak experiential. The traveling, winter chalet-themed Paramount+ activation has drawn hundreds of thousands of consumers since launching in early 2023, enticing fans with a series of sprawling vignettes and multisensory experiences that bring to life the “Mountain of Entertainment” available on the streaming service. And all along the way, […]
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B-to-C EventsVisit Savannah Offers Four Lessons Guiding its 11-City Summer Mobile Tour Strategy
Visit Savannah is taking Southern charm on the road. Two years since its debut award-winning experiential pop-up in New York City, the brand has taken learnings gathered to launch a mobile tour hitting 11 cities this summer.
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B-to-C EventsThe Brief: ‘Tortured’ Swifties and Hot Ones Live
This week’s hot takes on hot topics in experiential cover Chief Tractor Officers, prophetic brainwaves and Hot Ones live.
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B-to-C EventsThe Brief: Cash Showers and ‘F*d Up’ Sponsorships
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and “f*d up” marathon sponsorships.