May 5, 2025The Brief: Gringo Tests and Lemonade Stand-UpsThis week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.read more
April 30, 2025An All-New Series: The Brief, Live! News and Trends CommentaryThe editors of event marketer recap the top experiential trends and ideas from the month...read more
April 28, 2025The Brief: Daisy Gardens and Backseat DiningThis week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”read more
April 21, 2025The Brief: Cheese Raves and Cannabis CountdownsThis week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.read more
March 31, 2025The Brief: Personalized Poetry and Designer DogwearThis week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.read more