Sponsorships
The Brief: Billboard Races and Bratty Birds
This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms.
Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’
AARP, the association for people 50 and older, is all about popping up in unexpected spaces where it can engage its current audience as well as the next generation. When the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April to July, the brand saw...
Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans
Labor Day is in the rearview mirror, and for many sports fans, that can only mean one thing: It’s football season. Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Read on for a sneak preview of the experiential programs taking over...
From Fyre Festival II to Project Pabst’s Return: The Season’s Music Festival Headlines
The summer music festival season is coming to a close, and it was as eventful as ever. In the midst of all the collective Chappell Roan love (H-O-T-T-O-G-O, anyone?) and Usher’s headlining of Essence Fest in celebration of the 20th anniversary of his “Confessions” album, experiential brands were busy making their festival debuts, leaning into...