Sampling

Colorado craft beer brand Upslope on Sept. 19 literally sent beer fans up a Rocky Mountain Trail as part of a strategy to release its limited edition Oktoberfest Lager. The effort also aligned with its campaign hashtag, #apreseverything, which positions the brand as an after-adventure cold beer reward. The one-day activation, called Backcountry Tap Room, […]

To elevate its “Make Moments Happen” marketing messaging in a live setting, and build momentum for a new in-store promotion and ad campaign, Nescafé Clásico on July 13 activated a sampling experience at Bayside Marketplace in Miami with a surprise-and-delight twist. Brand ambassadors handed out samples made with Nescafé Clásico to passersby and asked, “Would […]

Holiday Inn Express on Sept. 2 launched the Pancake Selfie Express, a 4,000-mile, nine-city tour that combines free, freshly baked pancakes and selfies to boost awareness on-site and on social media of its free breakfast offerings—specifically, its one-touch pancake machine. The effort ties back to the hotelier’s humorous “Stay Smart” ad campaign, which touts how […]

To bring its “The Life Deliziosa” campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience Aug. 25 and 26 in New York City. Located in Flatiron Plaza, The Grove was open for six hours each day and offered sampling, lounging and activities. Check out the full story here.

From its tasty tequila-infused desserts to its popular Muddle Your Mojito stations, when it comes to liquor sampling at events, the marketing pros at Patrón know the ropes. The brand samples its premium tequila in cocktails, but also surprises and delights attendees at food festivals with creative concoctions such as Silver Patrón infused popsicles and […]