Sampling
Coffee-mate Fires up Finals with Social Media Deliveries
Nestlé’s Coffee-mate brand turned sampling into the ultimate finals week survival resource on the campus of Ohio State University with a 20-foot high coffee cup installation and activations designed to help students recharge. Located in the South Oval, the activation offered massages, games, music and charging stations as well as copious amounts of free coffee—that...
Inside an Immersive Scotch Tasting with Bacardi
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 300 key customers, single malt enthusiasts...
Bacardi Immerses Consumers in the Story of Scotch
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 300 key customers, single malt enthusiasts...
Plated Tour Helps Consumers Cook More, Live Better
Upscale dinner delivery service Plated recently put its meals on wheels for a nine-city mobile tour that brought its pre-portioned seasonal ingredients and original recipes to consumers across the country on a retrofitted 1970s-era Airstream trailer. The goal: to bring the brand’s mission of helping consumers cook more and live better to life with a...