Sampling

Marketing champagne calls for a celebration. For its new influencer program, Moët & Chandon is lifting a glass to cultural pioneers in cities across the country with the Nectar of the Culture event series, launched with the release of a limited edition bottle of Nectar Impérial Rosé. The brand partnered with Jonathan Mannion, an iconic […]

The Bacardí Rum Room event series made a pit stop at the Faena Forum on Dec. 5 during Art Basel Miami to introduce its new Premium Rum Portfolio to the art community. Differentiating the experience from the rest of Art Basel, Bacardí focused on educating attendees on the properties of its premium rums, creating a […]

Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what the hell you’re going to buy for everyone on your shopping list. Fortunately, many brands leverage this time of year to deliver shoppable pop-up stores and other festive experiences that give consumers a reason to brave the frosty December temps. […]

To enhance the “sailgating” activities that take place on the water in Union Bay outside the University of Washington’s Husky Stadium in Seattle, Wendy’s in September built a restaurant on a barge that served up hot menu items to football fans on their boats. The event took place during the USC matchup, and was part […]

Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple […]