Sampling
From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025
Lollapalooza annually takes place during peak music festival season, with this year’s four-day passes selling out in under an hour back in March, once again proving the event to be a huge draw for music lovers. About 115,000 people attended each day of the festival from July 31 to Aug. 3, organizers confirmed, saying that...
The Brief: Soda-Powered Car Washes and Financial Speed Dates
This week’s hot takes on hot topics in experiential marketing cover Evolution Fresh’s Soda-Powered Car Wash, Chime’s speed-dating pop-up, ESPN’s E train takeover, an in-store Nike x Milk Makeup activation and AARP New York’s Social Security celebration.
So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza
A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a nondescript, oversized frozen dessert pint. A minimalist design on the exterior of the black box that included just “The Pint of No Return” messaging and So Delicious Dairy Free’s logo didn’t give a hint of the colorful, multisensory adventure that...
Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game
Celsius scored some major wins during the 2025 MLS All-Star Week. Building on its first-time presence last year, the Official Energy Drink of MLS arrived in Austin, TX, ready to hype up soccer fans for the All-Star Game on July 23. Celsius incorporated its new Live. Fit. Go. campaign, the largest marketing initiative in the...