Sampling
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The Brief RoundupThe Brief: Boot Rooms and Beer Windows
This week’s hot takes on hot topics in experiential marketing cover the Febreze Boot Room Tour, folding pubs and Peroni Portals.
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Field Report3 Things We Loved from Laneige’s Wonder Lab Pop-up
The Laneige Wonder Lab is on the move, hitting six locations this summer with hydration-inspired experiences. We stumbled upon the tour’s first stop in Orlando, FL, in front of Sephora at Disney Springs, which took place July 18-21. The activation featured the brand’s signature color palette of blues and pinks with a tiled backdrop that […]
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The Brief RoundupThe Brief: Hut Originals and Running Vaults
This week’s hot takes on hot topics in experiential marketing cover Run Vaults, Gold Squad goals and taking it Back to the Hut.
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Field ReportEat up 7 Exhibit Trends from the Summer Fancy Food Show
Across the sea of culinary items presented at the 2026 Summer Fancy Food Show in New York City (June 28-30), nearly 1,000 of them officially debuted at the event.
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Pop-UpsThe Brief: Cowboy Deliveries and Talking Toilet Paper
This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.