Pop-Ups

January 28, 2010

Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands

Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring...

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January 28, 2010

Glacéau Pops Up in Manhattan

Fry an egg dance a jig or get jiggy with it. It’s easy to burn 10 calories and Glacéau splashed that message all over New York City during its launch of vitaminwater10 last month with pop-ups in Union Square and SoHo. Since New York is home base for the brand launching its newest product there...

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January 28, 2010

Brands bet on permanent pop-ups

The temporary pop-up shop is a successful strategy for many event marketers but there are brands that bet their dollars on permanent branded spaces. What’s the value of a permanent space versus a pop-up? Samsung claims it creates a sense of continuity nearly impossible to achieve with a pop-up. The electronics brand considers its Samsung...

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