Pop-Ups
Experiences Over Advertising: Arizona Beverages Discusses its 25th Anniversary Pop-up
To celebrate its 25th anniversary and reward customers for their brand loyalty through the years, Arizona Iced Tea created a Great Buy 99 pop-up retail shop in the SoHo neighborhood of Manhattan where Arizona-themed streetwear and accessories were on hand for purchase and consumers could peruse a green tea-inspired garden. Part 99-cent store—in reference to...
Uber Built a Replica of Manchester United’s Old Trafford for Fans in India
Soccer aficionados are some of the most passionate fans on the globe. But despite the undying loyalty they hold for their teams, very few of them get to experience the sights and sounds of the actual stadiums. That’s where Uber saw an opportunity to deliver fans and people closer to their passions. As the official...
Amex at Coachella: A VIP ‘Secret Garden’ and the Platinum House
Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers with new experiences and benefits to cardmembers both within the festival grounds and, for the second year, at the Parker Palm Springs hotel for two days. Offering respite from the hustle and bustle of what has become a defining cultural...
Nostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio
Werther’s Original may be known for its classic hard caramels, but its portfolio includes a variety of other sweets, so on National Caramel Day (April 5) the brand leveraged one of the country’s most iconic board games to help underscore its offerings. Enter: Candy Land—The Werther’s Caramel Edition. The life-sized pop-up experience on Santa Monica...