Pop-Ups
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B-to-C EventsHow Drinkware Brand Stanley Mobilized its TikTok Fans for an IRL Pop-up in L.A.
Stanley welcomed more than 3,000 consumers to its indoor/outdoor Summer of Color three-day pop-up in Venice Beach that showcased its best-selling products and introduced summer-inspired colorways.
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B-to-C EventsWhy Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to reinforce the value of Claritin’s non-drowsy allergy formula by running a go-kart track at Seaport Square in New York City.
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B-to-C EventsLoyal 9 Cocktails Pop-up Helps NYC Consumers Take Advantage of Summer Fridays
“Having sticky opportunities to create a bit of social buzz and earned awareness is going to be equally as important as having the right sort of reach-based media plans and having in-real-life as part of the media mix because this category is all about being out and about and experiencing the summer. Pop-ups, I think, […]
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B-to-C EventsReservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign
Chew on this: According to data commissioned by Resy, nearly one in three diners admit to feeling overwhelmed when tasked with organizing a restaurant reservation, and 48 percent are worried about ensuring they choose a worthwhile establishment. With those stats in mind and restaurant bookings at an all-time high, Resy launched a “Reservationship” campaign aimed […]
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B-to-C Events‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show
France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s new period drama series, telling the story of how she navigated royal life in Versailles.