B-to-C Events

Photo and video activation grows more fun for attendees and more flexible for marketers

Like moths to a neon green flame consumers still can’t get enough of traditional photo activation. But like so many things that become so last year so quickly photo and video activation has to change to keep up.  

Luckily technology is keeping pace.

Photo and video activation grows more fun for attendees and more flexible for marketers

The ways to get involved are as diverse as the destinations themselves. Affluent adventurers can try out Pentax cameras among the glaciers in Alaska. American Express cardholders can get exclusive tickets to a food and wine cruise that sails from New York Harbor. Retirees can see the Caribbean while fulfilling a lifelong dream to learn the piano on Yamaha keyboards.

Government proclamations aren’t just for recognizing causes anymore

Secretaries day. Earth Day. Leif Erickson Day. (We don’t get that last one either.)

25 tips for keeping your top event staffers happy and motivated

It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is it the caffeine kicking in? The promise of a paycheck? The free branded polo?

Ten technologies you want to know about right now

If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the most innovative web applications to handheld devices and the latest and greatest projection applications it all means more of your messages can get to your customers quicker easier and in way cooler ways.