B-to-C Events
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Trend of the WeekA More Experiential Era in Pop Star Sponsorships
Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with […]
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B-to-C EventsAs a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App
TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.
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B-to-C EventsThe Brief: B.S. Blockers and ‘Unfair Canada’ Pop-ups
This week’s hot takes on hot topics in experiential marketing cover B.S. Blockers, “Unfair Canada” pop-ups and an aerial anniversary tour.
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B-to-C EventsHow Verizon’s First Super Bowl FanFest is Going Beyond NOLA
As the Official 5G Network of the NFL, Verizon has partnered with the league to power new experiences and connect football fans with the action this season, but the brand is ramping up the hype around Super Bowl LIX,
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B-to-B EventsPeople’s Choice: Our Top 10 Most-read Stories of 2024
Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]