B-to-C Events
Five Reasons Nostalgia is Trending in Experiential
Today’s fast-paced, digital-centered world bombards consumers with messages at every turn, an overwhelming array that makes in-person, experiential marketing that much more valuable. Perhaps it’s no surprise then that some of the most impactful experiential marketing pushes back on progress, evoking nostalgia and the promise of “a simpler time.” These marketing tactics are—quite literally—standing the...
The Brief: Kibble Art and Glass Hotboxes
This week’s hot takes on hot topics in experiential marketing cover kibble art, “Into Eternia” and glass hotboxes.
Live Theater: Hendrick’s Sensorial ‘Anotherland’ Activation is its Biggest Spectacle Yet
When Hendrick’s activated a Time Traveler’s Tavern at Tales of the Cocktail last summer, spirits industry insiders got a taste of its eccentric “Giniverse” with a tour through a world of paradoxical characters and concepts. This year, with the launch of Another Hendrick’s, the first permanent expression added to its lineup in a decade, the...
Hulu’s Get Real House: What Goes into Developing a Live Event for TV, TikTok and Talent
When Hulu debuted its Get Real House last year, it was like “lighting in a bottle,” says Kottie Kreischer, svp-events at Disney Entertainment Television. The event brought together the streaming service’s reality TV stars under one roof to share announcements, offer series first looks and create content-gathering opportunities. With all the positive buzz the event...