B-to-C Events

The New Year’s biggest trends are often a variation on last year’s most shareable ideas. As the event industry gears up for another record-breaking year, we take a look back at the stories this industry was buzzing about the most. Here are the top 10 stories we published online in 2014, according to your views, clicks, […]

According to a recent survey by Variety magazine, YouTube stars are more popular among U.S. teens than mainstream celebrities. And teens aren’t the only ones taking notice. Many brands have leveraged the growing appeal of YouTube’s biggest traffic-drivers to lend an element of internet celebrity to their events. This spring, for example, Angry Birds game […]

In this age of fickle foodies and Top Chefs, event attendees are expecting a certain kind of experience when satisfying their appetites. It appears food and beverage trends are following suit. Event marketers are incorporating exotic ingredients, as FX did for a horror-themed release party. Hosting pop-up dinners, such as Acura’s white party in Brooklyn. […]

The winners of the Event Design Awards have been announced (click here to check them out), and we thought we’d dig into all of the year’s top entries to find out which had their hands on the trends and ideas that will shape the experience design landscape in 2015. Here, five event design trends for […]

It’s only mid-January, but there is a chance that the largest brand experience of the year may have just been unleashed—a traveling six-story Marvel Experience spanning three acres under seven inflatable domes. Pictures just don’t do it justice. The footprint (which packs into 60 semis between cities) can be seen from miles away and could […]