B-to-C Events
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B-to-C EventsGoodyear Makes Connections as Rubber City Race Series Sponsor
Multiple touchpoints and volunteerism helped Goodyear Tire and Rubber Company leverage a foot race sponsorship this summer to engage the community in which its headquarters are located, as well as employees. The brand served as presenting sponsor for the Half Marathon & 10K on Aug. 15, a race that is part of the new Akron […]
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B-to-C EventsTips for Securing Gender Equality in the Workplace
Recent articles in The New York Times, The Washington Post, Forbes and other news outlets have noted a push by men, from the top executive ranks to male business students at the nation’s leading business schools, for gender equality in the workplace. A group of males at Wharton, the University of Pennsylvania’s business school, last […]
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B-to-C EventsEssence College Ambassador Search Creates On-Campus Buzz
Essence in August launched its inaugural College Ambassador Search, an effort to find three students to represent the 45-year-old brand on three campuses and deepen its connection with the college crowd in a new way. The search grew from the magazine’s annual Essence College Tour, which last October brought a day of workshops, clinics and […]
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Editor's PicksSpecial Report: Women in Events 2015
[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In our annual state of the union for women, 28 of the industry’s top trailblazers talk about what it takes to survive and thrive in the world of events Earlier this summer, we assembled 28 of the industry’s top female executives for what has become our largest Women […]
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B-to-C EventsThe Women in Events Brand Roundtable
[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] This summer, we invited 14 of the industry’s top women in events to join us for a candid conversation about the challenges and opportunities of being female in experiential marketing. Two roundtables took place, one in New York City and one in San Jose. Over the course of the nearly […]