B-to-C Events

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] This summer, we invited 14 of the industry’s top women in events to join us for a candid conversation about the challenges and opportunities of being female in experiential marketing. Two roundtables took place, one in New York City and one in San Jose. Over the course of the nearly […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] As the experiential industry continues to take off in new and ever-evolving directions, so do the roles and opportunities for women on the agency side of the business. In this, our inaugural Women in Events agency roundtable, we assemble 11 of the industry’s leading agency executives to find out […]

The International Olympic Committee has relaxed Rule 40, which governs athlete sponsorships during the Games. What impact will this have on brand sponsorships? Steve Watts (GMR London) weighs in.

Digital comic platform LINE Webtoon made a splash at San Diego’s Comic-Con International (July 9-12), with an array of engagements that encouraged attendees to create shareable content at every turn. The brand overtook Lou & Mickey’s, a restaurant located directly across from the convention center, where robust branding and photo opportunities could be found in […]

Dating app Tinder introduced the platform’s latest offering in true Hollywood fashion on June 17 with a glitzy launch event featuring performances by Jason Derulo and Zedd at Santa Monica Airport’s Hangar 8. Assembling a curated audience of more than 1,000 of Los Angeles’ most fashionable influencers, the brand introduced Tinder Plus—a paid subscription-based version […]