B-to-C Events
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B-to-C EventsThe %$#&*@^ Catalina Wine Mixer Goes Live
When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I […]
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Partner ContentEvent Guidance Analytics Systems Deliver a Value-Per-View at Experiential Events
New Behavior Analytics Systems Help Companies Optimize Experiential Displays, Exhibits, and Events to Improve Attendee Engagement and Event ROI
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B-to-C EventsWomen in Events Share Their Must-Have Career Skills
Now, more than ever, it is imperative for women to prove their value as event marketers in the marketplace. They need to think beyond traditional event tactics and become more strategic. They need to be able to prove the ROI on the events they execute. In short, they need to think like marketers. Following is […]
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Partner ContentSmart Event Measurement White Paper
Move beyond spend analysis and satisfaction metrics and learn how to deliver a positive, memorable event experience, accomplish business objectives and improve the relationship with your participants.
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Partner ContentBobCar – Samsung Mobile Showrooms
Electronics company Samsung wanted to increase brand awareness and reinforce relationships with their digital camera offerings. We created six customized BobCars that served as mobile, interactive showrooms.