B-to-C Events
USA Network Launches Emmy Campaign
USA Network over two weekends in June headed to farmers’ markets, hiking trails and dog parks in Los Angeles as part of a street-level “For Your Consideration” campaign targeting voting members of the Academy of Television Arts & Sciences and other influencers. The goal of the campaign was to keep the cable network top-of-mind during...
PBS Sends College Students on Historic Bus Trip
The Public Broadcasting Service launched the 10-day American Experience tour last month to promote Freedom Riders, a film about the group of people who, in 1961, used public transportation to challenge segregation in the South. The film and mobile tour celebrated the 50th anniversary of the historic ride. The tour, which ran May 6 to...
Ben & Jerry’s Treats Twitter Followers to Personalized Ice Cream Requests
The Ben & Jerry’s ice cream truck is on tour again this summer, but with less of a focus on fixed events and more on personal requests via Twitter. Touring since May, it’s currently taking requests in the New York market. Though Twitter is the main social media hub it’s using, Facebook, Foursquare, Flickr, Tumbler...
Luzianne Tea Brews Sampling Tour
In its first foray into event and social media marketing, Luzianne Tea in May launched a Specially Blended RV Tour that offers consumers six-ounce samples of its freshly brewed sweet, unsweetened and green iced teas. Brand ambassadors post images on Facebook and Twitter from the campaign, which is expected to serve more than 250,000 samples...