B-to-C Events
What’s Driving The Auto Industry in 2012
This will be a big year for the auto industry if the rising sales figures are any indication (welcome back to the top spot, GM!), and accordingly, several brands have put the pedal to the metal for this year’s auto show season. Technology is a star player for the brands seeking to draw press, industry...
EventTech 411: Social Media
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this new...
EM Interview: Maryellen Zarakas-svp, Warner Bros.
Last fall, Warner Bros. paired up its animated Scooby-Doo character with Dog Whisperer Cesar Millan to generate awareness for The National Family Pack Walk on Oct. 30 at Lake Balboa Park, Van Nuys, CA. The event offered attendees a day of family-friendly games, training and education on how to enhance the relationship between owners and...
Chase Develops a Social Platform Around ‘Giving Awards’
It’s a balmy early December evening in downtown Los Angeles. On the plaza outside the Dorothy Chandler Pavilion tree branches are strung with white lights, the red carpet has been rolled out and a crowd has gathered to watch celebrities stroll along the step-and-repeat before a gaggle of photographers. The flash of their cameras, the...