B-to-C Events
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B-to-C EventsThree Tips on Building your Brand Story
The best brands with the best campaigns succeed by communicating brand stories that are on-point, on-brand and rise above the clutter of the crowded marketplace. That was the message of branding and advertising expert Allen Adamson, who delivered the opening keynote at EventTech 2015, which took place in Las Vegas Nov. 2-4. Adamson is the […]
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Partner ContentWhat You Need to Know: Periscope for Events
Because of its ease-of-use and broad social reach, the live-streaming app Periscope has gained popularity with experiential marketers. If you’re thinking about using it to extend your event, check out our event marketing usage ideas and tips.
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Partner ContentFive Simple Yet Ultra-Effective Event Sponsorship Opportunities
Different doesn't have to mean flashy. In fact, some of the most effective advertising venues can often be the simplest. For your next event, consider selling these understated yet impactful sponsorship opportunities.
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Partner Contentkubik is part of The World’s 14 Coolest New Museums by Air Canada’s enRoute Magazine
From a rooftop toboggan run to cellular structures and treetop galleries, get to know these new institutions inside and out.
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Partner ContentCitadel Hill exhibit to get $4M renovation from Toronto designer kubik inc.
The federal government has awarded a multi-million dollar contract to