B-to-C Events
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Partner ContentPepsiCo NSPIRE Kitchen on Wheels Hits the Road
Craftsmen recently partnered with PepsiCo’s Global Design Group via Pushstart Creative to develop a design-centric kitchen trailer that highlights PepsiCo’s new Spire technology, a touchscreen, automated soda fountain proprietary to PepsiCo.
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B-to-C EventsLean Cuisine Scales New Messaging with an Art Wall
Following a dramatic rebrand this summer, Lean Cuisine on Oct. 26 activated an art installation at Grand Central Terminal’s Vanderbilt Hall aimed at reducing the negative emotions and anxiety women associate with the bathroom scale. Artist Annica Lydenberg helped bring the brand’s new messaging to life, which is shifting away from “dieting” and instead “advocating […]
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B-to-C EventsAT&T U-verse Draws Consumers with Graffiti Art
The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival, where the brand promoted its GigaPower Internet and TV service through a host of engagements that aligned themselves with the event’s culture. Over two three-day weekends (Oct. 2-4 and 9-11), the brand offered demos by local artists, a recharge lounge […]
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