B-to-C Events
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B-to-C EventsUniqlo Promotes its Chicago Store Opening with Train Parties
Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train in graphics and hosted consumers on 15-minute party loops (on the El, Downtown Loop) while delivering messaging and serving up prizes. […]
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Partner ContentMuppets, Henson celebrated at new museum.
Another cool piece of work by Maltbie, a kubik company. Well
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Partner ContentCongratulation to kubik Amsterdam for their gold award at the European Best Event Awards
Amsterdam, November 10, 2015 – kubik took home the first prize
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Partner ContentEvent Tech Trends in 2016
If you weren’t able to attend our joint Meetings Focus Webinar with Cvent, The Future in Focus: 5 Event Tech Trends in 2016 … don’t stress! A recording of the webinar is available below.
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B-to-C EventsThree Tips on Building your Brand Story
The best brands with the best campaigns succeed by communicating brand stories that are on-point, on-brand and rise above the clutter of the crowded marketplace. That was the message of branding and advertising expert Allen Adamson, who delivered the opening keynote at EventTech 2015, which took place in Las Vegas Nov. 2-4. Adamson is the […]