B-to-C Events
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B-to-C EventsHow the UFC Evolved into a Knockout Sports Property
When the Ultimate Fighting Championship (UFC) was established in 1993, no one had ever heard the term “mixed martial arts.” The organization had set out to spotlight the most effective martial arts discipline for unarmed combat, and the rules were, there were no rules.
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Partner Content1 Service Productions Plus Offers That No Other Staffing Agency Does
Productions Plus offers brand partners and talent something totally unique that no other agency does.
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Partner ContentBuilding a Better Student Ambassador Program
There are plenty of ways to get products and brand messages into the hands, hearts and minds of college students. But perhaps none as authentic as working with student ambassadors.
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Partner ContentAll We Do is Win! Championship Promotions & All-Star Brand Ambassadors
With the Pittsburgh Penguins’ recent Stanley Cup Win, Hype took some time to reflect on all the “wins” our brand ambassador teams have been a part of. Which begs to ask the question: Is it a coincidence that our teams just so happen to activate throughout the seasons of championship winners? I think not!
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B-to-C EventsIrvine Marriott Unveils a Redesign with a Multisensory Event Series
To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on […]