B-to-C Events

To celebrate its 50th anniversary and remain top of mind among electronics-loving kids and adults after the holiday toy season, Hot Wheels drove its “challenge accepted” brand message to the Canadian International Autoshow. The Mattel brand and producer of toy cars and tracks took over the seventh floor of the Metro Toronto Convention Center, Feb. […]

The 2018 Grammy Awards featured performances by some of the country’s greatest musicians, but Absolut’s pre-Grammy event at an intimate music venue in downtown Manhattan was an experience design showstopper in its own right. To promote its Absolut Lime product and celebrate Open Mic Project campaign, the brand and content partner Spotify on Jan. 25 […]

Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden at Brookfield Place in Manhattan, involved a five-foot-high inflatable pint of ice cream, climbing apparatus and a pit filled with pillows […]

It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand installed a digital fruit tree in the center of Grand Central Terminal’s Vanderbilt Hall, where consumers were invited to interact […]

Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space […]