B-to-C Events

Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings […]

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity.

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Our guest Talib Abdullahi, national events coordinator at Tito’s Handmade Vodka, launched a nonprofit in 2020 following the murder of George Floyd to keep up the momentum of the movement and the fight for […]

Leading event design agency VDA together with Event Marketer convened a roundtable of senior brand marketers to discuss the impact of today’s crunched timelines, and how they’re fosteringcreativity-and productivity-when event plans are moving targets. What they discovered is that, despite the challenges of the past two and a half years, there are some upsides to […]

There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite network stars. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Indeed, this year’s iteration of BravoCon was transformed from a 10,000-person festival when the event launched in 2019 into […]