B-to-C Events
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B-to-C EventsSampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement
As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss.
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B-to-C EventsHard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships
West Texas-native Katie Beal Brown, founder and ceo of Lone River Beverage Co., is focused on bringing a taste of the modern American West to new markets across the U.S.
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B-to-C EventsThe Brief: Quitter’s Day and Reality Show Competitions
This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, situationships and cafés run by banks.
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B-to-C EventsShare the Brand Love with Five Activation Ideas for Valentine’s Day
Valentine’s Day is less than a month away, and brand love is in the air. Case in point: Sweethearts, known for its iconic conversation hearts, dropped Situationship Boxes just in time for the holiday. The limited-edition releases contain blurry, misprinted candies that are “as hard to read as Gen-Z relationships,” according to the brand, referring […]
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B-to-C EventsNine Must-Read Stories: Industry Experts Talk Event Measurement and ROI
Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Ratings, streams, clicks, opens and impressions can seem like daunting metrics to compete with. But there are countless ways to measure the impact of events and collect compelling data that proves how […]