B-to-C Events
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B-to-C EventsFirst Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour
Giving proof that we’ll follow your experiences just about anywhere, EM popped off the Superstar lift at Killington, cleared the moguls, hung a left at the famous K1 lodge and cruised right into the Subaru WinterFest national tour kick-off.
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B-to-C EventsThe Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.
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B-to-C EventsFans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston
As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology.
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B-to-C EventsLocal Businesses, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign
For the event marketing campaign and premiere of its new series, “Black Cake”—about a complex, multigenerational family, set in the Caribbean—Hulu turned to local business collaborations and screenings to bring to life the story through taste and exclusive experiences.
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B-to-C EventsSundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street […]