B-to-C Events
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B-to-C EventsThe Brief: Philanthropic Pizzas and ‘Gaychella’
This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.
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B-to-C EventsA Supersized Photo Tour: Inside 18 Brand Activations from Gov Ball 2024
The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]
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B-to-C EventsVisit Savannah Offers Four Lessons Guiding its 11-City Summer Mobile Tour Strategy
Visit Savannah is taking Southern charm on the road. Two years since its debut award-winning experiential pop-up in New York City, the brand has taken learnings gathered to launch a mobile tour hitting 11 cities this summer.
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B-to-C EventsGuest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.
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B-to-C EventsThe Brief: ’80s Brats and Mega-rich Superfans
This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.