Launches

Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon […]

For a brand called El Silencio, the company sure made a racket for the grand opening of its hotel and distillery in Mexico. The artisanal mezcal maker has a rich storytelling history and a penchant for flirting with behaviors and practices that live just below the surface of society, which served as ample fuel for […]

Sometimes, an epic roadblock, like a pandemic, can lead to growth for experiential programming. Just ask Michelob ULTRA, which is reverse-pivoting its fitness platform MOVEMENT Live into a hybrid experience that will deliver on the scale that its lockdown-era virtual version provided, while bringing consumers together in person to celebrate wellness with the sweet reward […]

Sometimes, a billboard is too flat and a static car display doesn’t tell the whole story. To support the March 7 launch of its new, all-electric MINI Cooper SE, MINI transformed a proposed media buy into a live event program that took advantage of one of the brand’s top markets: Miami. Aligning with the lead […]

Automotive launch events are designed to dazzle audience members, often taking the shape of a stage presentation and flashy reveal moment, but Audi Russia flipped the standard format on its head to introduce its new compact SUV, the Q3. Straying from the typically buttoned-up auto launch, the brand transformed its event into a three-act circus, […]