B-to-B Events

It’s no secret that Gen Z preferences are transforming the workplace by way of collaborative leadership models, work-life balance policies, and purpose-driven missions, among major cultural shifts. But according to new research from Freeman, released Oct. 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation […]

Equal parts music festival, cram marathon and family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more than 45,000 attendees to its massive national park-themed campus around Moscone Center in San Francisco, Sept. 17-19, with millions watching online. What started as 2,000 people in a ballroom in 2003, has grown into a […]

In the era of remote work and global teams, organizations have to work harder than ever to maintain company culture, motivate employees and ensure they feel connected to one another and to the business. And there’s one strategy that solves for each of those objectives: internal events. Whether it’s a meeting designed to galvanize the […]

Vision Expo West returned to The Venetian Convention Center & Expo in Las Vegas Sept. 19-21, bringing its unique blend of style, tech, and bold looks. Organized by the Vision Council and RX, it featured about 350 exhibiting companies, brands, and designers from around the globe showcasing the latest innovations in frame design, lens advancements, […]

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates.   Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. It will still stay at the Salt Palace in […]