B-to-B Events

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience. While positive for the industry, the increase in events […]

Sustainable event strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk disclosure rule Momentum around sustainability continues to build, as consumers, particularly millennials and Gen Z, are paying close attention to values-based brand actions now more than ever. While organizations are taking environmental considerations to heart in their decisions, missions and […]

Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. From menus to venues, planning an event encompasses myriad choices that can affect its overall footprint, so what should event professionals consider to […]

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Juanita comes to EM from Funworld Magazine, a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub. Her experiences covering the world of attractions, theme parks and trade shows […]

One of the biggest misconceptions about women in events is that because women often represent a majority across the event marketing industry, they must be doing well.