Conferences
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Conferences
How Autodesk Engaged 9 User Groups Under One Roof
Like many user conferences, Autodesk University historically offered technical classes and instruction on product updates. But with the proliferation of online learning communities and platforms like YouTube, the value proposition of the event has evolved from a learning resource to a space for attendees to shape the future together. At the 2026 event, Sept. 15-17 […]
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Performance
Survey Says: How One Brand Designed for Personalized Connection
“Where do you feel like your most authentic self? Where do you feel most alive?” These were the questions that Maritz asked in a registration survey for Elevate 2026, the company’s brand event that brought together about 300 clients, supplier partners, and the company’s staff in Scottsdale, Arizona, earlier this year. After last year’s event, […]
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Trend of the Week
Experiential Marketing Trend of the Week: Canned Branding
Drinks today aren’t just about thirst. This year, more than ever, they’re a mode of self-expression, a social ritual and a lifestyle accessory, which makes them a natural marketing tool. Let’s explore how beverage culture is changing the way brands get their message into people’s hands—with the branded can. Supporting this branding tactic is a […]
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Trade Shows
3 Things to Know About Experiential at CES 2027
We’re just under three months away from the 60th year of the Consumer Electronics Show, and already a few big announcements are signaling how brands are rethinking where and how they engage audiences. What was once a show defined by long-held convention center booths is now a citywide experience with traditional exhibiting brands leaning into […]
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Trade Shows
AI Agents, the Joy Factor: 7 Takeaways From IMEX America 2026
The 15th annual IMEX America brought together over 17,800 event professionals, venues, and destinations to Mandalay Bay Convention Center in Las Vegas Oct. 13-15. More than 96,000 scheduled meetings—an equivalent of five years—took place during the event’s largest edition to date. Here’s what stood out to us in sessions and on the busy showfloor. Who’s […]




