Archives: Case Study

A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking […]

To rev up sales and market share in San Diego where it faces challenges by several competitors, Chevrolet as sponsor of the MLB All-Star Game set out to connect with the kid inside every fan segment, from older fans to millennials to parents with kids and kids themselves. And it was at MLB All-Star FanFest […]

Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected […]

There are throw and pass games, and then there are throw and pass games like title sponsor Verizon activated at Super Bowl City. Using a curved digital backdrop, Verizon created an experience that captured the emotion of a game-winning pass as a quarterback. The best part about this Game Winner experience? Participants were recorded, edited […]

It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and […]