Archives: Case Study

For the Institute of Food Technologists 2012 Annual Meeting and Food Expo, the IFT wanted to expand its attendee base and help exhibitors boost ROI, so it deployed the ChirpE attendee acquisition widget. The widget was posted on exhibitors’ listing pages and home websites and allowed attendees to find and meet exhibitors that they were […]

Forum Networking Events creates one-to-one meetings between buyers and sellers. Data collection in advance of the meetings is crucial to success because the attendees need to be able to select appropriate partners. Once data is collected through the registration process, it has to be organized so that the attendees’ itineraries match their requests. To accomplish […]

Monster’s annual Global Sales Conference, this year with the theme “mPower,” is one of the brand’s most important events of the year. To get the information about the event out to attendees that they needed to know, both before and during the conference, Monster deployed an all-new software by TBA Global called EventO to manage […]

Medco/Express Scripts (MES) has hosted The Drug Trend Symposium, a three-day healthcare thought leadership event, for the last nine years, and in May 2012 at Disney’s Yacht & Beach Club Resort in Orlando, FL, the brand hosted more than 800 benefit and compensation managers, corporate medical directors and corporate pharmacy directors in order to demonstrate […]

IBM celebrated its centennial in 2011 and a focal theme of the year’s events was the THINK program, which was a month-long multimedia exhibition from Sept. 10 to Oct. 23 at New York City’s Lincoln Center designed to showcase the ways that people make the world work better through innovation. It was free to the […]