Archives: Case Study

It isn’t often that journalists get behind the wheel of a glam car like the Jaguar 2007 XK, but that’s exactly what happened when 60 writers from publications such as The Car Connection and Men’s Journal and newspapers in Chicago and San Diego got to rub shoulders with Jaguar execs and take the car out […]

Time was, the sight of scantily clad people hanging out in Times Square wasn’t that big a deal. But with the district’s family-friendly cred firmly in place, and mid-December temperatures being what they are in the Big Apple, Mars knew it could turn up the hype for the opening of its M&M’s World New York […]

It has been a big couple of years for the major players in video games. On the heels of Microsoft’s Xbox megalaunch a year before, Sony rolled out its highly anticipated PlayStation 3 in 2006. Which meant that when E3 came around, Nintendo needed to separate itself from those rivals for the introduction of its […]

Pontiac used its sponsorship of NBC’s “The Apprentice” to spread awareness of its all-new Solstice roadster. It was all designed to pump up demand for an early order program that would build buzz around the first 1,000 Solstices available to the general public. One of the tasks on the show focused on teams of contestants […]

Jeep’s Wrangler introduction was a smashing success at last year’s North American International Auto Show. While Chrysler Group coo Eric Ridenour introduced the vehicle onstage at a scheduled press event, the MiPIX wall parted to show the Wrangler in a jungle cage with squealing tires, flashing headlights and a honking horn. After Chrysler Group president […]