Archives: Case Study

The always irreverent Red Bull made yet another branded mark, this time at Supermoto events in Las Vegas and Dallas. Red Bull gave PGI the mission of finding non-traditional venues to create its motocross tracks on, and the agency delivered when it chose the (1) parking lot of the Rio Hotel in Sin City and […]

SoBe activated its sponsorship of the Gravity Games with an interesting mix of pre-event hype and at-event experiences that used a clear delineation of three distinct brands under one sponsorship umbrella. Before the event, SoBe got the program humming with a sponsorship of a related amateur skate park tour, tagged regional radio spots focusing on […]

A larger vehicle would have missed the mark. And we mean that. After all, Kellogg’s needed a sampling vehicle that was affordable, creative, and could easily get in and out of concert venues. Say hello to the All Terrain Freezer, the oversized mobile refrigerator the breakfast giant used to invade American Idol concerts. The objective? Serve […]

Hewlett-Packard let people know more about its digital cameras and entertainment products with the You + HP Experience, which hit 35 big events nationwide from March through December. It all added up to “by far the most interactive, immersive experience the company has ever created,” says Bob Major, HP’s event marketing manager. Two 70-foot trailers […]

Built to resemble a pro sports locker room, Sony’s mobile arcade featured eleven gaming stations showcasing the entire 989 Sports library of videogames. The truck had two ramps, those slick gaming stations, and sports-related decorations and memorabilia-type items throughout. PlayStation took a commanding roll with prominent signage, logo placement, and a pair of tents set up […]