Archives: Case Study

Cable channel A&E chose to celebrate its 15th birthday last spring with the network’s first-ever mobile tour. The Biography 15 Years Celebration Tour broke in Los Angeles and blew through 10 markets before wrapping in June in the Big Apple. Objectives? Create excitement for the brand, demonstrate the breadth of the Biography product portfolio, strengthen […]

Advertising can only get you so far, and DaimlerChrysler has learned that to make a sale, it needs to put tushes in car seats.  To make that happen, the auto maker created a free consumer test drive experience unlike any other in the industry. The Route 2002 tour, which Chrysler senior manager of brand events […]

Samsung needed to launch a variety of product categories at its CES press event covering television, tablets and home appliance innovation. So, it leveraged a stage equipped with five computerized mobilator units that presented these categories in one cohesive format. The units moved and revealed featured products on and off the stage, including an entire […]

The Walmart Shareholders Meeting is one of the largest and most complicated corporate events of the year. It’s not only a business meeting. It’s a pep rally and a rock concert, designed to inspire associates and shareholders in an arena and all over the world via a webcast. Walmart certainly set the stage for success […]

At its flagship conference, Cisco wanted to bring its new Internet of Everything messaging to life at Cisco Live!. It did so with a wide collection of monitors and interactive surfaces. But the shining star of the experience was a 4,000-square-foot angled canopy grid display towering over attendees’ heads. The interactive grid featured changing images […]