Archives: Case Study

It was the 50th anniversary of the American Society of Clinical Oncology annual meeting at McCormick Place in Chicago. Biotech brand Genentech wanted to throw a blowout celebration in its exhibit to communicate that it approaches the development of medicines differently than others in the industry. The brand’s goals were two-fold: to rethink how to […]

Miller took a gamble and won when it spelled its name backwards for a music campaign that was intimate, exclusive and memorable. “From a music-strategy standpoint, we started to recognize that the young adult doesn’t necessarily get impacted by us sponsoring a huge traveling circus,” says Peter Laatz, Miller’s manager of entertainment marketing. “These objectives […]

L.L. Bean was on the road with its Bootmobile trying to get the “Highest Smiles per Gallon” all over the U.S. all last year. It’s covered more than 40,000 miles already, with more than a year to go on the tour. The body is built of aluminum, sculpting foam and epoxy which was hand-stamped and […]

LaSalle takes “owning the event” to the extreme each fall—even though it actually does own this property—when it takes over the Windy City for one of the fastest races in the nation. The Chicago Marathon has become a tradition in Chi-town, and LaSalle’s continued activation engages the city and links the bank with the neighborhoods […]

To activate its Los Angeles Dodgers sponsorship and connect with L.A.’s Hispanic community, Coca-Cola Co. put together an experiential program that tied into the emotion of the team, the city and the many retailers surrounding the market. Events were created and executed at Dodger Stadium and retail stores. Dodger Pavilion nights targeting Latino families featured […]