Archives: Case Study

Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other […]

Health Mart Pharmacy, a national franchise network of more than 2,500 independent pharmacies operated by McKesson Corporation, teamed up with a variety of sponsors, including Bayer Diabetes Care, to create brand awareness while educating communities about diabetes care on the Health Across America tour. The program engaged existing as well as new customers in both […]

Building a relationship with future consumers during meaningful times in their lives can hook them for good. Target did just that with its Back to College campaign, which not only drove sales, but also strengthened its connection to first-year college students. New to the program in 2009, Target added beauty and fashion stations manned by […]

To create buzz for the launch of vitaminwater10, Glaceau’s pop-up in the NoHo area of New York City offered its 18- to 29-year-old target audience, as well as visitors to Manhattan, a taste of its beverage in an interactive environment. A cute vitaminwater10 calorie girl in the window of the store demonstrating how easy it […]

During the busy holiday shopping season, EA SPORTS Active put its More Workouts video game in the hands of consumers inside state-of-the-art pop-up training centers in high-traffic locations in Boston and San Francisco. The pop-ups were open for 30 days, which included private influencer events to fuel additional word of mouth among its primary target, […]