Archives: Case Study

To generate a pool of innovative cocktail recipes that are original and easy to make at any account where the product is served, and to enhance relationships with nightlife influencers, bartenders and media, DeKuyper launched the MixMaster Challenge, a program that incorporated 12 qualifying competitions in key U.S. markets to identify candidates for a national […]

Was that a bird, a plane or Superman flying through the air last New Year’s Eve in Santa Monica, CA? Not quite. It was action sports star Travis Pastrana at the wheel of a rally car trying for the world record for the longest distance jump, the latest installment in Red Bull’s New Year, No […]

For the Skoda Yeti product launch at the World Dealer Conference 2009, the auto brand introduced the new model to 4,500 dealers via an Alpine event centered on the car’s friendly nature and everyday usability, and its ties to the abominable snowman, which was the inspiration for the car’s name. The Yeti Expedition 2009 business […]

For its annual shareholders meeting last June, Walmart, which had remained strong during the recession, wanted to celebrate its success with shareholders, associates and the media without seeming insensitive to the lingering effects of the bad economy. The resulting program found the right balance through a mix of associates-only events and a show-stopping grand finale, […]

For the launch of its Norton Internet Security 2010 and Norton AntiVirus 2010 products, the brand needed to bring the reality of cybercrime to the forefront and present its new software as the leading solutions to online threats. To do so, it brought key media professionals from technology, lifestyle and national news publications and blogs […]