Author archive for Sandra O’Loughlin
U.S. Cellular Shoots Hoops with the Thunder
U.S. Cellular recently wrapped a five-month consumer experience called Better in OKC that went live at all 41 regular-season Oklahoma City Thunder home basketball games at the Chesapeake Energy Arena. The program ran from November through April 17.
HISTORY Tour Gets People Counting
HISTORY in March launched a mobile “Count the Cars Tour” to promote the April 9 season two premiere of “Counting Cars,” its car restoration show. The centerpiece of the tour was a 1966 Cadillac Coupe de Ville that had been restored by the show’s star, Danny “The Count” Koker, and filled with thousands of miniature...
How Dasani Used an Eco-Conscious Sampling Tour to Connect—and Convert—College Kids
For the beverage category, a bottle of water is always more than just a bottle of water. It’s a promise of refreshment. A vessel filled with good health and hydration. Sometimes it’s a momentary escape to a mountain spring or an exotic island. Or a reflection of a lifestyle you live, or aspire to, in...
Verizon Dials Up SoCal Experience with Larger Fleet
Verizon has reinvented its mobile FiOS SoCal Experience this year with a larger fleet and a more locally relevant, integrated campaign that incorporates cause marketing and rewards creativity. And with early results showing a sales increase of 27 percent in areas where it has focused, the strategy seems to be working.