Sandra O’Loughlin

U.S. Cellular recently wrapped a five-month consumer experience called Better in OKC that went live at all 41 regular-season Oklahoma City Thunder home basketball games at the Chesapeake Energy Arena. The program ran from November through April 17.

HISTORY in March launched a mobile “Count the Cars Tour” to promote the April 9 season two premiere of “Counting Cars,” its car restoration show. The centerpiece of the tour was a 1966 Cadillac Coupe de Ville that had been restored by the show’s star, Danny “The Count” Koker, and filled with thousands of miniature die-cast cars. Fans could win the Caddy by guessing the number of tiny cars inside.

For the beverage category, a bottle of water is always more than just a bottle of water.

It’s a promise of refreshment. A vessel filled with good health and hydration. Sometimes it’s a momentary escape to a mountain spring or an exotic island. Or a reflection of a lifestyle you live, or aspire to, in your everyday life.

Verizon has reinvented its mobile FiOS SoCal Experience this year with a larger fleet and a more locally relevant, integrated campaign that incorporates cause marketing and rewards creativity. And with early results showing a sales increase of 27 percent in areas where it has focused, the strategy seems to be working.

The Samsung Galaxy Experience at South by Southwest last month was a hub of events, activities and rewards for Galaxy owners on-site and throughout Austin. Samsung placed tags called TecTiles at various locations that people with NFC-enabled Galaxy phones could tap for offers from local businesses, such as free cupcakes, brownies and pizza. Galaxy owners running low on power could tweet #PowerOn to @SamsungMobileUS to receive a brand new fully charged battery via bike messenger.