To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited) and the clothing company’s 30th anniversary, on May 14 the brand threw a buzz-inspiring fashion show at Experience Square, the outdoor property just outside the New York Stock Exchange.

Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus event to a multi-night engagement platform. Now in its third year, the tour is hitting nine campuses from April to May, and picks up again June 10 at Bonnaroo in Manchester, TN. Rather than engaging students between classes, the new strategy allows the network to interact with more than 2,000 students each night.

Motor sports network SPEED Channel has incorporated a new technology into its experience at NASCAR races that measures the impact of its events and how many people it is reaching.

 Choosing the Right Technology

 Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live and digital experiences are making it possible (Rethink Possible is the company slogan) to tell its 130-year story to customers more effectively than ever before.