Rachel Boucher

In this episode, Sylvia Lopez-Navarro of Kia discusses how brands are building real emotional connections with audiences, and what that actually looks like in practice.

Experiential marketers are practicing intentionality this year, trading in swiping and touch screens for what’s real. Whether it’s the always-nostalgic anticipation of receiving a heaping scoop of something that’s going to be all yours, or the proprioceptive feedback created by repetitive motions like digging, activation environments are going full tactile. Here’s the scoop. But first… […]

Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b event leaders this year, that question no longer leads to an event after the event—because they’ve already engineered the answers in. From trackable, curated meetings that […]

Justin Tabas of Bosch shares his journey into experiential, specific moments that shaped his direction, and what he'd tell junior marketers trying to find their footing.

Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping off point. Let’s explore the ways b-to-b event marketers are making their show messaging sticky and shareable with the keepsake long game.   Turn the experience into a […]