Rachel Boucher

Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping off point. Let’s explore the ways b-to-b event marketers are making their show messaging sticky and shareable with the keepsake long game.   Turn the experience into a […]

A comprehensive list of things you can measure at your next event   One of the biggest challenges event marketers face is rationalizing the high perceived cost of experiential compared to other disciplines in the marketing mix. For years, this industry relied on “gut feeling,” or more qualitative satisfaction metrics, to come up with ROI […]

Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading experiential marketing events   Event Marketer and Voxo are extending the expansion of their partnership for the Experiential Marketing Summit 2026 (EMS), further integrating AI-powered session summaries into the event’s core content experience. The Experiential Marketing Summit 2026 will take […]

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. The cybersecurity space demands precision, but for Pam Corcoran, the real differentiator is connection. As vp of global events at CrowdStrike, she believes the bar for […]

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Collin Hummel considers himself a storyteller first. His role at 3M revolves around crafting messaging and experiences that stick, and beyond. “You probably think of 3M […]