Anna Huddleston

Anna Huddleston is a business events writer based in Las Vegas.
  • Skeletons and Tattoos: How Torq Brings World Building to Trade Shows

    If you’re not putting on a show, you’re just paying for a spot on carpet, says Don Jeter, cmo of Torq. At RSAC 2026, the enterprise security company went all in with a 20-foot inflatable skeleton and a fully operational tattoo bus. Insight was sizzling at the Cyber Wok lunch and CISO Karaoke, meetings were […]

  • 10 Minutes With… Gaby Ferreres, Head of Industry Marketing at AWS

    As the media sector experiences rapidly change, Amazon Web Services (AWS) came to the NAB Show 2026 with the mission to empower storytellers to create, distribute, and monetize content at unprecedented scale. To deliver that, the brand leaned into a multi-pronged activation approach that engaged attendees across multiple touchpoints, from high-energy fun challenges to hands-on, […]

  • Field Report: Product Demos That Delivered at NAB 2026

    The 2026 NAB Show, April 18–22 at the Las Vegas Convention Center, brought together more than 58,000 media professionals shaping the future of how content is created and delivered in entertainment, sports, news, and other forms of storytelling. Almost half of the audience members were first-time attendees, with 22 percent coming from outside the U.S.  […]

  • HIMSS26: Corporate Exhibitors Talk Booth Design and Engagement Strategies

    With the theme of reimagining health through information and technology, the 2026 HIMSS Global Health Conference and Exhibition brought together more than 28,000 clinicians, executives, policy makers and industry leaders from across the world to the Venetian Expo Center in Las Vegas on March 9-12.  From the rise of AI agents to the ease of […]

  • Seven Trade Show Exhibit Engagement Tactics from Shoptalk 2026

    Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las Vegas, bringing together more than 10,000 attendees from across the retail, consumer brand and tech landscape.