Author archive for Anna Huddleston
Portals, Dimension, and Bites: Five Fresh Ideas from Groceryshop 2025
This year’s Groceryshop 2025, held Sept. 28 through Oct. 1 at the Mandalay Bay Convention Center in Las Vegas, drew more than 5,000 senior-level retail, grocery and CPG professionals from more than 50 countries, with topics such as enterprise-wide AI and health-driven, value-conscious consumers dominating conversations. Owned and produced by Hyve Group, the show has a signature vibe that...
Six Exhibiting Best Practices, Straight from Trade Show Organizers
Amid generational shifts and evolving attendee habits, trade shows are increasingly investing in exhibitor education long before the doors open, ensuring that brands get the most return on their investments and remain loyal and satisfied show exhibitors. For example, in preparation for CONEXPO-CON/AGG 2026, taking place in Las Vegas next March, the show held an...
Sustainable Exhibiting Shines at IMEX America 2025
Sustainability has become a key thought leadership path at IMEX shows, serving as a benchmark and an evolving toolbox for the trade show and events industry. For exhibitors, this means tapping into the maturing frameworks for sustainable exhibitors and also learning to tell their sustainability story. Billed as a zero-waste event, IMEX America diverts 93...
IMEX America 2025: Five Takeaways for Trade Show Marketers
IMEX America, a trade show for the meetings and events industry that took place on Oct. 7-9 at the Mandalay Bay Convention Center in Las Vegas, set a new record with more than 17,000 participants and more than 90,000 scheduled meetings. EM was on the ground to bring you the latest thinking and activations inspo...