WE tv Wedding Tour Expands to 20 Malls in 2010 - Event Marketer

WE tv Wedding Tours

WE tv Wedding Tour Expands to 20 Malls in 2010

Based on the success of last year’s three-market tour, the WE tv network and Wedding Central network and online portal have expanded to 20 markets this year in order to bring the message to even more consumers that they are the premier sources for all things wedding. The tour kicked off on May 29 at the Mall in Columbia, in Columbia, MD, and will conclude in Durham, NC, Oct. 9.

Each stop on the tour will feature one of WE tv’s five wedding experts: cake designer Ron Ben-Israel, gown designer Mark Ingram, invitation expert “Ceci” Johnson, event planner David Tutera and event stylist Diann Valentine. The expert personalities will do presentations on how to create a fabulous wedding without breaking the bank. The tour is tied to the June premiers of WE tv’s programs, “Bridezillas” and “My Fair Wedding with David Tutera.” After the celebrity presentations, attendees will be able to meet the celeb, ask questions and enter to win a variety of wedding-themed prizes, including a $1,000 shopping spree.

“This is an opportunity for our viewers and consumers to touch and feel the brand over the course of a two hour experience,” Kenetta Bailey, senior vp-marketing at WE tv and Wedding Central, told Buzz. “We wanted to come to a place where women are and have our experts sitting with consumers bringing these wedding ideas to life in their weddings and keep WE tv’s number one spot in the ratings.” Agency: Grand Central Marketing, New York City.

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