Toyota Takes its Dealers on an Emotional Journey

B-to-B Events
Posted on May 3, 2013 by Rachel Boucher

At the close of the business portion of Toyota Motor Sales’ annual national dealer meeting in Las Vegas last fall, one dealer, or “partner” as the brand calls them, walked up to Bob Carter, svp-automotive…

LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

Related Articles

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2026 Access Intelligence, LLC – All Rights Reserved. |