Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More Pop-Ups, Stunts, B-to-C Events Posted on August 18, 2017 by Sandra O’Loughlin Brands are taking advantage of the “Path of Totality” for the total solar eclipse. (Image: NASA)[/caption] Many people won’t know exactly what to expect on Monday, Aug. 21, when the total… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Event Marketing Magazine, NASA, Experiential Marketing Companies, The Weather Channel, Event Marketers, Total Solar Eclipse, event marketing, Solar Eclipse, Event Marketer, Volvo, Event Agency, Casper, Event Marketer Magazine, Mitsubishi, EventMarketer, National Geographic, Experiential Marketing Agency, Chiquita, Event Agencies, CNN Related Articles Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 Field Report: Six Exhibit Trends from SuperZoo 2025 Field Report: Top 12 Activations from the NCAA Women’s Final Four Tourney Town in Tampa