Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Brands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag Women in Events 2025: Meet Ashley Jex Wagner The Brief: Football Manicures and ‘V.I.PEE’ Stalls The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch