Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More Four Insights on SXSW’s Evolving Brand Activation Landscape for 2026 ‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York The Brief: Tanq Holidays and the Wienie 500