Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More Women in Events 2025: Meet Becky Katz Davis Top 10 Most-Clicked Trend of the Week Stories of 2025 Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App