Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Sandcastle Restaurants and Meme Galas The Brief: Turkey Spas and Stonehenge Stunts From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 CES 2026: An Insider Tour of the Reddit Conversation Bar