Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles 10 Minutes With… Sam Hovick, Brand Manager at Skippy Peanut Butter Banking on Vaults The Brief: Soda-Powered Car Washes and Financial Speed Dates Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon