Steinlager Drives Trial Through Bar Promos B-to-C Events Posted on January 28, 2010 by aiwpadmin To promote its title sponsorship of this month’s USA Sevens North America’s largest rugby tournament New Zealand’s Steinlager beer launched the Crack One Open campaign an effort that… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity 10 Minutes With… Shawn Silverman, Global Head of Marketing at Pluto TV Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships Fresh Thinking on Bringing Content Creators into Your Events