Pepsi Rebrand Takes Event Savvy

B-to-C Events, B-to-B Events
Posted on January 28, 2010 by Sonia Andresson-Nolasco

LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is even tougher. Witness the recent debacle that unfolded when Tropicana redesigned its orange juice packaging. After weeks…

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