MSN Partners with NBC in ‘Biggest Loser’ Promo B-to-C Events Posted on January 28, 2010 by Event Marketer MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Charm Bars and the World Cup ‘Treatment’ The Brief: Football Manicures and ‘V.I.PEE’ Stalls Experiential Marketing Trend of the Week: Casino Plays The Brief: Dive-In Theaters and Kidney Passes