MSN Partners with NBC in ‘Biggest Loser’ Promo B-to-C Events Posted on January 28, 2010 by Event Marketer MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Hide and Seek: Seven Ideas for Leveraging Experiential Easter Eggs Watch: February 2026 Experiential News Commentary As the World Cup Nears, MLS’s CMO is Betting on Experiential The Brief: Keg Cities and Social Experiments