MSN Partners with NBC in ‘Biggest Loser’ Promo B-to-C Events Posted on January 28, 2010 by Event Marketer MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles PNC Leans into the Hockey Flow Trend with a Barbershop Pop-up in Dallas Experiential in Color Mentorship Q&A: Anna Nicholson and Melencia Lattimore Experiential Trend of the Week: Unexpected Mascots The Brief: Charm Bars and the World Cup ‘Treatment’