Handheld vs. Smartphone B-to-C Events, B-to-B Events, Technology Posted on March 23, 2010 by Kenneth Briodagh Whether you’re presenting at the premiere industry event of the year (Event Marketing Summit, anyone?) or calling for votes on this year’s “American Idol,” you want, no, you need to know what… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Experiential Pit Stops A Toast to Experiential Marketing Month The Brief: Football Manicures and ‘V.I.PEE’ Stalls Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor