L’Oréal Taps Taxis to Drive Fashion Week Sales

B-to-C Events
Posted on February 15, 2012 by Kenneth Briodagh

L’Oréal USA, a sponsor of Fashion Week in New York City last week, took over a fleet of city taxicabs with a “Snap-to-Buy” technology. As Fashionistas rode from fashion shows to after parties and…

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