Lifetime Brings the “Diva” to New York City B-to-C Events Posted on June 10, 2010 by On June 4, Lifetime Network hit three locations in New York City with its “Makeovers on the Move,” tour—a glass box truck outfitted with makeover stations that provided free “diva”… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas Inside Cannabis Brand Spherex’s Community Skating Event Strategy Engagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’