Groupon Takes #GivingTuesday Live

Groupon Takes #GivingTuesday Live in Chicago

Cause Marketing, B-to-C Events
Posted on December 18, 2015 by Rachel Boucher

Groupon on Nov. 8 transformed a coat drive into a live experience for families in need in its hometown of Chicago with a Winter Wonderland charity event, part of its efforts surrounding #GivingTuesday,…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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