f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge B-to-C Events, Technology Posted on July 13, 2020 by Kait Shea f’real’s Alec Ledbetter hosted influencers including musician Jibrizy.[/caption] On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:TikTok, virtual event, f'real, Gen Z, Instagram, social media strategy Related Articles Super Bowl LX: 16 Brand Activations That Took Over San Francisco’s Piers and Hot Spots How 14 Brands Lit up the Strip for the 2025 Formula 1 Las Vegas Grand Prix Women in Events 2025: Meet Jenn Cammarota Hertz Unleashes a Pack of Dogs and a Pop-Up Café at the World’s Largest Gathering of Golden Retrievers