f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge B-to-C Events, Technology Posted on July 13, 2020 by Kait Shea f’real’s Alec Ledbetter hosted influencers including musician Jibrizy.[/caption] On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Gen Z, Instagram, social media strategy, TikTok, virtual event, f'real Related Articles Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive IMEX America 2025: Five Takeaways for Trade Show Marketers Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation