f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge B-to-C Events, Technology Posted on July 13, 2020 by Kait Shea f’real’s Alec Ledbetter hosted influencers including musician Jibrizy.[/caption] On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Gen Z, Instagram, social media strategy, TikTok, virtual event, f'real Related Articles From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025 Experiential Trend of the Week: Experiential Pit Stops Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor Scream Machines