f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge B-to-C Events, Technology Posted on July 13, 2020 by Kait Shea f’real’s Alec Ledbetter hosted influencers including musician Jibrizy.[/caption] On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Gen Z, Instagram, social media strategy, TikTok, virtual event, f'real Related Articles The Brief: Gringo Tests and Lemonade Stand-Ups Field Report: 10 Booths We Loved at Licensing Expo 2025 The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services 10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health