f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge B-to-C Events, Technology Posted on July 13, 2020 by Kait Shea f’real’s Alec Ledbetter hosted influencers including musician Jibrizy.[/caption] On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:f'real, Gen Z, Instagram, social media strategy, TikTok, virtual event Related Articles The Brief: Pedal-Powered Stores and Alternate Realities How Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025 The Brief: Sandcastle Restaurants and Meme Galas