EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Gossip Girl, Monse, 360-degree video, fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats Related Articles What’s Your Event Vibe? Inside a Low-key Fujifilm Launch From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 The Brief: Hatching Mascots and Slime Boutiques Field Report: 10 Booths We Loved at Licensing Expo 2025