EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:360-degree video, fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse Related Articles B-to-B Dream Team 2025: Meet Nefra MacDonald FIFA Club World Cup 2025: Fans Kick it at Michelob Ultra’s Soccer Activation and Beer Garden 10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo Expo 2025 Osaka, Part Two: 10 Moments We Loved, and Some We Didn’t