EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:360-degree video, fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse Related Articles Hosting a Skincare Activation? Steal These Eight Tactics Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game Experiential Trend of the Week: Relaxed Connection The 2025 It List: Recognizing the Top 100 Event Agencies