EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Monse, 360-degree video, fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl Related Articles Experiential Trend of the Week: Beauty-themed Cafés Inside Cannes Lions 2025: Activations from Amazon Port to Motel Yahoo What’s Your Event Vibe? Inside a Low-key Fujifilm Launch How Coffee Candy Brand Kopiko Fueled Gen Z Love (and Rides) in L.A.