EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats, Gossip Girl, Monse, 360-degree video Related Articles Research: 11 Datapoints on the State of Global Business Travel Anti-romance Swag Swaps and Digital Love Notes: Add These Ideas to Your Valentine’s Day Activation Field Report: The 10 Best Exhibits from CONEXPO-CON/AGG 2026 Checklist: 10 Tactics for Building Blockbuster-Worthy Entertainment Experiences