EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max B-to-C Events Posted on July 19, 2021 by Kaylee Hultgren Barlow offers insights on the brand’s ‘Gossip Girl’ premiere event, Gen Z and shareability Following the Monse fashion show, premiere attendees headed up to the roof for an afterparty… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Gossip Girl, Monse, 360-degree video, fashion show, Gen Z, tv show experience, livestreaming, HBO Max, Executive Chats Related Articles Experiential Trend of the Week: Times Square Takeovers Experiential Marketing Trend of the Week: Themed Learning From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025 10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health